Tourism and Travel Industry by K. K. Sharma

By K. K. Sharma

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You can tell a great deal about an agency, for example, by whether it is a storefront on Main Street or in a small or is an upper floor in an office building; by how many copmputer terminals there arc; buy the brochures that are displayed and how they are displayed; and by the general apperance of the office. Most agencies have a mixture of leisure and commercial business, though the bvalance may vary (usually 60:40). Some agencies specialize almost e ntirely in one or the other , and there are gigantic differences in temlS of working environments.

800-682-8886), publish directories of schools. Significantly, some of the large-agency groups, like Thomas Cook/Crimson (which operates the Travel Education Center, Cambridge , MA) and Carlson Travel Network (Carlson Travel Academies} plus scores of smaller agencies, have established their own schools, primarily to meet their own recruitment needs. S d auteur Travel Agents and Travel Agencies 27 Travel counselor (CI'C) title upon completion of a rigorous programme. ICfA has introduced a beginners' progamme that is glared to agents who have just entered the industry but that can be taken by people who want to get in.

9 per cent in profit before taxes. S d auteur 38 Tourism and Travel Industry disclosed that the average one or two-outlet agency generates total commission income of $155,245 and has expenses of $122,416, leaving a net profit (before payment to principals) of only $32,829. Reasonable levels of return occur only above the $2-million (grossdollar) volume level, when the level of return is $80,211. S. travel expenditures domestically and abroad. 9 million in miscellaneous services such as sightseeing, according to the 1988 Travel Weekly Louis Harris Survey.

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